ABOUT
CYBELE

About Mama de Popo

Mama de Popo is more than just a culinary page — it’s a family-powered lifestyle experience that brings together food, fun, and storytelling in the heart of Dubai.
Founded in 2021 by Cybele El Haddad, a media professional, scriptwriter, and filmmaker with over 15 years of experience across the GCC, Mama de Popo has quickly grown into one of the region’s most loved family platforms — with a community of 2.5M+ followers across Instagram, TikTok, and YouTube.
Cybele isn’t just the creative mind behind the content — she’s a recognized Meta and TikTok creator, and in 2024, she was honoured by Instagram as one of the top 10 creators across the GCC and MENA region, winning the Instagram Creator Award for her impact, originality, and storytelling excellence.

The Family Behind the Flavor

Leading the way is Mama (Cybele), the storyteller and creative director who transforms everyday moments into cinematic, emotion-filled content.
She’s joined by her two sons — Chef Popo (Liam, 6), a young culinary prodigy with natural on-camera confidence, and Chef Bites (Ray, 4), the family’s adorable taste tester whose expressive reactions add a touch of humour and heart to every video.
Together, they bring to life a blend of lifestyle, entertainment, and food adventures—from playful kitchen chaos to outdoor family explorations—creating content that feels authentic, relatable, and inspiring.

For Brands & Collaborations

Cybele and her team craft fresh, cinematic, and results-driven content that connects brands with real audiences.
From concept and scripting to production and editing, every campaign is designed to tell a story that resonates — across English, Arabic, and French.
Whether it’s a sponsored video series, family challenge, or brand storytelling campaign, Mama de Popo delivers high-impact content that performs and connects.

If you’re looking for creative storytelling that combines family, food, and authenticity — let’s create something memorable together.